by admin@kalenga.me | Sep 14, 2026 | Resources & News
Why the race to make your company machine-readable is the fragility risk of the next three years A particular meeting is happening in boardrooms right now, and I have sat on both sides of the table. An adviser explains that the enterprise must become legible to...
by admin@kalenga.me | Sep 7, 2026 | Resources & News
Something has changed in the order of operations in commerce, and most marketing plans have not yet priced it in. For a century, the discipline rested on one assumption: that the customer arrives at the moment of decision carrying doubt, and that our job is to resolve...
by admin@kalenga.me | Jul 30, 2026 | Resources & News
The hype has earned every eye-roll it gets. The evidence has earned a good second look. There is a particular silence I have learned to recognise. It arrives about four slides into a pitch, just after the word “AI” has appeared for the third time. It also...
by admin@kalenga.me | Jul 20, 2026 | Resources & News
Several years ago, my wife was driving our children to school when a car rear-ended her. The whiplash was minor. The shock was not. Somewhere in the vehicle, a sensor registered the G-force and fired a signal, and within moments, her phone rang. It was the call...
by admin@kalenga.me | Jul 9, 2026 | Resources & News
The smart money says everyone will soon hold the same tools. The edge will belong to the minds that use them differently. A few weeks ago, I sat on a panel at the Daily Maverick Marketing Masterclass, under a title designed to make marketers sweat: “Artificial...
