Hi All,

Jeremy Maggs is a media specialist with close on forty years’ experience in television, radio, and print. Until recently, he hosted television news channel eNCA’s weekday lunchtime news programme before stepping down to co-found Bold – a strategy and reputation management enterprise which is part of the independent Brave Group.

Best known for his role as presenter of the international hit show Who Wants to be Millionaire, he also is the founder of maggsonmedia one of the longest-running media and advertising shows in international television history. The show has moved with the times and is now online.

The Brave Group, in its pursuit of tangible benefits for every member of its ecosystem, disrupts conventional advertising models, challenges equity assumptions, and questions outdated practices in client-agency relationships.

With a determination to carve a new path and establish a replicable model extending beyond the advertising and marketing domain, Musa is inspired by what Singularity University terms a ‘massive transformative purpose. He invites others to join this transformative journey.

By interweaving anecdotal examples and personal reflections with a practical theory of change, The Brave Code serves as an inspiration for young entrepreneurs, professionals, and trailblazers in Africa. It encourages them to play a pivotal role in unlocking the immense potential that the continent holds. The Brave Code explores Musa’s journey with Brave Group to pioneer a shared-value creative enterprise as a blueprint for other organisations in Africa.

Jeremy sat with Musa to get a deeper understanding of the book.

About the Author

Musa is an author, marketer, brand communication specialist, writer and entrepreneur. He is a lauded speaker, author of Ladders and Trampolines and a strategist who was recognised as one of the Top 200 young South Africans by the Mail & Guardian in 2012. He is the former Head of Digital Marketing for Nedbank and former Client Partner for Facebook Africa. Currently he is the Founder and CEO of Bridge Labs, Chief Future Officer at House of Brave, Chairman for the University of Johannesburg SCiiS Industry Advisory Board, Investor and Board Member of Lula and Loxion Connecyion. His passion is changing the communities we live in, African emerging markets and inspiring the youth through technology.